If you are just starting out in the online money making world, you may or may not know that one of the keys to success is having at least some form of interaction on your website. This way you have new traffic coming in, as well as the support of your loyal web base.
Why is this important you ask? This is important because statistics show that it takes a user an average of 14 times looking at an ad, to actually go ahead and buy it. This may sound like a lot, but think about the last time you saw a commercial on TV, and actually purchased the product? Chances are you saw the advertisement multiple times before you bought it. The same goes for internet advertisements, even more so.
So, you want to be able to have your site not only attracting new visitors, but also keeping the ones that visit coming back. This will lead to more revenue for your site.
One of the ways to make your site more interactive is to have a social network aspect. Now, the most popular one out there at the moment is Dolphin.. Dolphin has a few problems.. It isn’t very user friendly, it’s not designed to run on a limited budget (it’s a real server hog) and it is rather hard to customize. Once you get aside all that, it also costs you around $400 to buy a license PLUS you need a decent private server (it WILL NOT work on a shared server) and you have yourself a heck of an investment and headache.
Don’t worry, you can still take advantage of the social media scene by utilizing BuddyPress. BuddyPress is a WordPress plugin which is free (although at some point in the future you may want to spend some money customizing it) and is very easy to install. Once you have installed BuddyPress it is a simple click and you are done, and your blog/website will now have a limited function social network, ensuring more interactivity on your site.
BuddyPress will allow your members to message each other, earn medals and points (these are extra upgrades mind you) and gives your site, a more “homey” feeling. You can also encourage users to add content to your site, so you don’t have to be constantly updating it yourself! This is a big plus to those of you who don’t have a lot of free time to update a site more than once a week.
While BuddyPress in and of itself cannot be monetized, you may consider upgrading once you have a sufficient number of members to something such as MemberWing to make your site a full fledged membership site, where you can sell upgrades to give your users more features.
Some of the features you may consider are removing ads for premium members, or even just a more customizable avatar, the sky is the limit when you consider preparing a small social network/membership site based on WordPress and not Dolphin.