The design and layout of your website is vital to the success of your business. When people visit your website, they want to see what you have to offer, and they decide this during their first impression of your site and your business. Before even getting into the details of your business, people can judge the book by its cover and decide that it is valid so, a first impression is important, but it isn’t everything.
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OK so you have a blog, some subject matter and have started on the content. Now, it is time to begin promoting it. The more you promote your site, the better chance you will have of getting a lot of viewers. Marketing your blog will be the largest contribution you can make to bring people to it. You can make money with a blog that is well put together, interesting and promoted, but you need visitors too.
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When it comes to building website ranking and creating compelling copy for your business, the actual content is only the first step. In fact, there are many different factors that allow your content to effectively reach your audience and which allow you to gain rank with the search engines. One of those factors is the creation of strong backlinks.
A Vital Piece of the SEO Machine
Backlinks are an important part of the SEO (search engine optimization) process. SEO is what determines where a search engine will display your page on a search results page. This rating is known as the page ranking. In order to improve that page ranking, you need to have backlinks directing to your website. While it may sound complicated, a backlink is simply any link on the internet that directs towards your site.
Backlinking doesn’t have to be a difficult process, and shouldn’t take you inordinate amounts of time. In fact, backlinking for internet business beginners is a simple thing to learn, and once you’ve mastered the technique, you’ll be creating master content like a pro!
Building on the Viral Traffic Technique of giving away something for free, you can add the REFER option to your optin page. Using a simple script which requires visitors to add in their friend’s emails before they download the product can triple your optins. This method is very effective when used with an item that is perceived to be of a very high value or available immediately, satisfying the “Instant Gratification” urge. (more…)
One of the quickest ways to create a buzz is by giving something away for free. This is one of the oldest techniques utilized for obtaining a following and has been used by some of the largest online companies including Hotmail and Google. Their process of giving away a free service such as Google Docs and Hotmail free email accounts have made them household names.
One of the critical factors which made these programs so successful was the addition of their name and a link to their services in each free item being distributed. For example, Hotmail included a link to “Get Your Free Email Account”. At a time when AOL was charging about $24 a month for this service, you can imagine how quick this caught on. Today millions of people still have a free Hotmail account which they use for their mail services. (more…)
We had previously introduced you to Viral Traffic Generation. Now, let’s start reviewing some of the best known techniques you can use for Viral Traffic Generation.
The difference between gaining a large flood of traffic versus a small drip will depend greatly on your ability to offer your visitors something they find to be of high value so you want to be sure anything you are offering is either very useful or very much in demand. Your visitors are very smart. They will determine very quickly if the item you are offering is high quality or just simply another marketing ploy. When you offer something of value, your visitors and/or customers are far more likely to pass it along to others. But, if it is of no value they will simply leave and never return.
So, you will need to add something to the user experience that they perceive as important or useful. This can come in many forms and will vary greatly depending on your target audience. While one website may offer tips and tricks, another may offer an e-book or useful script or application.
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Part 1 of our 21 part Series on Viral Traffic Generation.
Viral Traffic Generation – What is it anyway?
Viral marketing has become an increasingly discussed subject in the past few years. Many bloggers and webmasters are forever discussing the value of t
his technique to drive large amounts of traffic to your website. So, you may be asking yourself; “What is Viral Marketing and how can it help me?” Is it a proven technique which works effectively or just another passing blackhat fad?
In its simplest form, Viral Marketing is a technique which gets others to willing talk about and spread your information for you. People read your information or hear about your latest offering and begin to tell others. The message begins to spread from person to person in this manner like a “virus”. When this occurs, it is referred to as” Going Viral”.
This type of marketing relies mainly on word-of-mouth techniques. Someone sees your information and passes it on to another who does the same. That person tells a few of their friends who tell a few of their friends and so the cycle continues As this goes on, the number of people who hear about your information increases rapidly. The more individuals who read about your information or product, the more traffic you receive.
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By Dim Myflos
While trying to create a money-making Internet business, your primary goal should be to optimize your website effectively for search engines. Your products or services are great, you offer the best deals in the market, but people do not know your business exists, so they will not buy from you. Just as a retail store needs to bring in traffic, so too your online business needs to generate as many visitors as possible to your site.
If done properly, this process does not have to take a lot of effort, but will provide you with a bounty of results. Any smart marketer knows there are many ways to go about doing this, however, one of the methods of getting fast results is to use the leverage of online social bookmarking sites. Here are a few tips on how your online business can gain benefits from using social bookmarks…
This is not hard to do. If you are able to get quality one way back-links and increased targeted traffic from the social bookmarking sites, you will start seeing convertible visitors to your website from both direct and indirect sources. Once these visitors come to your website, all you need to do is convert them to sales.
Understand the media and how it functions
The key to understanding the concept and its use as a marketing tool is understanding the media, how it functions, what needs it serves in the modern world and its background. However, it is important to understand that any business, no matter what level they are at, can use this marketing tool to increase the quality of traffic that visits their site and start down the path to success. You can take the example of the micro-blogging site Twitter, where you post regular updates about what’s happening in your life, and people following you get to read it.
Create a title that catches the reader’s eye
There are a few things that you need to keep in mind to make social bookmarking successful. Your title is a key factor. Remember, you are competing with lots of other information out there, so its important to create a title that catches the reader’s eye. Lots of quality articles sit online without ever being read due to the fact that their titles simply don’t attract readers. When they find the title enticing enough, the readers are forced to look at the whole content. Also, the main idea of the article or the topic is also very important. Your job is not only to get people to your site but to also make them stay. You need the entire article to be full of valuable and useful information.
Bookmark your site
Imagine if you had a following of thousands and you shot out an update about your new product/service, would that make any difference? The results can be astonishing. Of course, not everyone on your list will check out your offer, but even if about 10% of those did click through it, that’s still a high number of people hitting your offer. And it probably didn’t take a lot of time to generate that post. It likely took you less than five minutes. Therefore, just a little bit of time and effort produced wonderful results.
Take advantage of software applications
In addition to this, you can take advantage of software applications that have been designed to improve your marketing campaigns. If you are a member of various social media sites, like Twitter, it can be very difficult to build a following of thousands of people, let alone make regular update posts. For this purpose, there are free applications, as well as applications that can be purchased, that provide assistance for automating postings and developing a greater number of followers. These tools also allow you to automate many other areas that can prove to be helpful, it’s just up to you on how far you can leverage them to get the maximum benefit.
At first glance Internet marketing and social media seem to have nothing in common. However once you start using social media, you will begin to see how much it really can help your marketing efforts. It’s all about balancing these social sites with the right applications to grow your business and be ahead of your competition.
Dim Myflos is an Internet Marketer and SEO specialist. To get valuable information on Internet Business, Affiliate Marketing and SEO please visit: http://dimmyflos.com.
Article Source: Social Bookmarking Traffic – All You Need To Know
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This is going to be the last article in the Generating Website Traffic series.
Please also be sure to read the first two articles in this series, The Power of Inbound Links and Consistent, Quality Content, to learn even more ways to drive traffic to your site.
In this last segment we are going to examine Viral Marketing Techniques that you can use for traffic generation.
One of the most valuable means of creating traffic flow to your site with little input from you is viral marketing. With it, you are able to send a marketing message to select recipients, who can then pass the message along to other individuals. This type of marketing is simple and cost-efficient, making it suitable to almost any budget.
When your products are high quality, your message is conveyed to a large number of individuals.
Online marketers have a desire to introduce excellent products and/or services to their own customers. For that reason, the more appeal your products/services hold, the faster you will spread your marketing message. This creates very high traffic to your site.
To launch your viral marketing crusade, create e-books, articles, and/or reports and send them to specific recipients without charge. This simply encompasses designing a product/tool, passing it on, and then allowing someone else to carry it on more, so any online marketer can do it.
Prime illustrations of viral marketing:
Present good quality products and/or tools that present your best marketing message. Create reports and e-books that are researched well and be sure to include your URL on each one. Most people enjoy receiving e-books and reports without charge. They should offer excellent information on your subject so that those who read them will want to visit your site. Those that enjoy what you’ve sent will redistribute the material, resulting in more traffic flow in addition to heightened product or business marketing. You can also offer a free service or product on your web site that spreads your message to an increasing number of people who hear about it. Send out news releases concerning the free service or product available on your site. This in turn will generate huge volumes of traffic to your website.
It can also be beneficial to create an affiliate program that offers links to your service or product. If you are able to afford them, offer financial incentives for those sites that are willing to pass on your unique marketing message to others. Allow Internet marketers to distribute your URL on their own lists by adding something such as a “recommend” or “refer” option on the site. You can generate tremendous traffic with an affiliate program promoting your site.
Make use of traffic-exchange programs to exchange site links with Internet marketers like you. Adding your site’s link to another website allows those who are interested to bookmark your site, or pass it along to others who might be interested in your subject material or product.
Create superior articles and request that webmasters post them without charge as site content. If you are (or consider yourself to be) and expert in your field, create a report about that field and post it as free content on related sites, being certain to add your URL to the report. Distribute your best quality articles on sites that allow you to retain the reprinting rights, and more directories, e-zines, and newsletters with publish them, including your author resource box and company URL. In this manner, the URL is trafficked all across the web, generating a massive flow of traffic to your site.
Maximize your viral marketing power and you will spread your message over the web and generate massive traffic quantities to your site.
More Traffic To Ya!
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Welcome to the next segment in the “Generating Website Traffic” Series. In the first segment of this series we addressed the power of content in generating a good flow of traffic to your website. If you haven’t read that segment you can find it here.
In this segment we are going to talk about Inbound Links and how they assist in generating website traffic. If you don’t already know, Inbound links hold a high level of consideration by the search engines when they are ranking your site. It is a long-term technique that any website owner should be aware of and master. The more Inbound links you have, the more likely the site will be given value by Google and such. There are many reputable ways to obtain Inbound links to your site over time. I’ll list some of these here and then add some links to further reading at the end.
ARTICLE WRITING
One of the most common ways to build Inbound links is by writing and submitting articles to article submission sites. Article sites allow you to spotlight your expertise and give readers the valuable content they are seeking. After you have written your article, be sure to include links to your site in order to offer the reader additional resources on that topic or to find out more about you, the Author. Even if you are not familiar with this process it is very easy to get started and there are several ways you can create content even if you are not a great writer or hate writing altogether (I’ll leave that for another article). The most common ways that this provides Inbound links to your site is through the links you include within the articles and on your AUTHOR PAGE (make sure you complete your Author Page for each site). Commonly, one of the great advantages of submitting articles to these sites that is overlooked is the potential for gaining hundreds more links through the sites Article sharing features. Most Article Submission sites allow users to copy the articles which reside on their site and use them in their own websites or blogs so long as all of the links from the original article remain in tact. That means every time someone copies your article to their site or blog YOU GAIN AN ADDITIONAL LINK FROM THEIR SITE! MEGA BONUS! There are many Article Submission Sites available to you. A simple search in Google will reveal a number of these. You can see my favorites in the LIBT TOOLBOX in our menu. I also highly recommend to anyone who is getting started in Article writing to download Josh Spaulding’s “Article Marketing Domination”. This was one of the first eBooks I ever purchased and it is chock full of very helpful information on Article Marketing. You can get more information about Josh’s product HERE. I have purchased this myself and yes, I do promote this as part of Josh’s affiliate program but I do believe, personally, that the information Josh has provided here is good quality information and it has helped me a number a ways in my Article Marketing campaign.
FORUMS
Another great way to get your site out to the masses and links back to your site is through Forums. There are Forums out there for just about every topic. If, for example, you are selling Widgets, search for “Widget Forum” in your favorite search engine and you will most likely find a few that suit you. When you find a Forum be sure it is active and has very recent posts. This process will work best on active Forums. Once you find one that you like, sign up and be sure to add a Signature Box. Most forums allow you to add a link or two within your signature box. Here is where you get the link back. Add your signature box and then make sure you are an active participant n the forum. Ask questions, answer when you can, and form relationships with the audience. You will gain Inbound links from the forum by using this technique.
FREEBIES
We all love to get something for free so give the people what they want! You can create a free report or resource list and offer it as a freebie on your site. Once you have created your freebie, be sure to add it to your website and direct people where they can find it through social or other marketing methods. Then, ask them to share the information and Voila! your link is out there fluttering about!
GUEST BLOGGING
Locate Blogs that are within your area of expertise. Aask the owners if they would be interested in allowing you to do a guest blog spot. You would be surprised how many bloggers will be happy to give you a spot assuming your content is good quality. It gives them a chance to get more activity to their blog and they don’t have to come up with content that day! =) Just be sure the blogger will allow you to link back to your site. This can be a very valuable and long standing Inbound link if placed on a very active site.
SOCIAL MEDIA
Get Social! Use the Social Networks to promote your sites. The easiest is probably Twitter. You can be up and running very quickly and it is the easiest as far as promotion goes. I have two quick Tutorials on Twitter if you are not familiar with it. You can find them here and here. Try out Facebook as well. Be sure to promote and promote often. The more you promote the more chances you have of people finding your site.
VIDEOS
I think this is a great way to get Inbound links. Create a video and submit it to the various Video Sharing sites. You can do a simple “Product How To” on something you are selling or a tutorial on using a great tool or software product online. If you are not familiar with how to create and produce videos then I wouldn’t start with this one but you can definitely keep it on the short list for the future.
There are a number of other great ways you can gain Inbound links and you can find loads of information just by searching this term. Some things for newbies to avoid initially would be LINK SHARING or BUYING LINKS. There are so many scams out there and until you are familiar with these services you should avoid them. Search Engines have also learned to ignore many link sharing and sites so it could just turn into a waste of time and money for you anyway.
The ideas listed above are a just a few to get yo started with building your inbound links. Below I have listed a few more resources for you to continue your research.
A Word From Google On Inbound Links
How to Get Inbound Links from Government and University Sites
Our Stance on Paid Links & Link Ads – Good article on Link Buying at SEOMoz.org
Link exchanges: The poor man’s SEO – CNET Article
If you have a great idea for building Inbound links, please post them in the comments and I will put them in a future article.
More Traffic To You!
