Let’s be realistic for a moment. People who use the internet on a daily basis are not interested in seeing the types of websites that have the same content over and over again, where there is absolutely no connection between the site owner and the visitor on the site. The same goes for emails. Most emails sent by websites to their visitors are always the same and have the “No-Reply” tags in them, the same salesy pitch, where the person who sent the email is referring to the viewer as if they were only reading this for the information.
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The internet has made it possible for even the smallest business to have a large online presence. Many online tools and social marketing sites make it easy to network, gain contacts, and eventually turn those contacts into clients. This has helped many mom and pop businesses and one-man shops to grow and expand their business to a wider range of customers. Some choose to do this globally while others maintain a local presence.

Often, these companies grow so rapidly and experience growing pains such as a lack in labor and available resources. What once may have been a steady workload now has reached critical mass. Though this can be a trying time for a growing business, it is usually overcome quickly. There is one area, however, which seems to be neglected all too often by the growing company; customer service, or more importantly, personalized customer service.

When orders are flying and money is changing hands, there is an urgency that is bestowed upon order completion and financial matters. All too often, customer service is an after thought and remains that way until those complaints start rolling in. Unfortunately, this is often too late to handle the situation.
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