After much anticipation, a flurry of media attention, and sorted speculation, Facebook’s CEO, Mark Zuckerberg, announced that Facebook has entered what he refers to as ‘Launching Season 2011’ and promises that they have many items they will be rolling out over the course of the next few weeks and months, including Live Video Chat, the new app which will be made available to users starting today. (more…)

Imagine having the opportunity to reach an audience of 500 million people. This is the number of active users on Facebook and the number of people using this social network continues to grow daily. 50% of these users are logged in at any given time and most spend an average of 60 minutes on the website every day. These figures make Facebook a formidable marketing tool.

Leading search engine, Google, has added the use of social content as a criteria for ranking web pages. If you are in marketing or simply want to share a message with an online audience, then adding a Facebook link is one of the surest means of reaching a larger audience.
Of the various tools available on the social networking website, fan pages and groups are the most common method of free marketing. Groups are popular amongst those interested in viral marketing i.e. those people who would like to send bulk invites and therefore reach a large target audience in a short period. Groups allow for members to discuss products and services and are a good method of attracting short term attention.
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