viral marketingTag Archive -

Viral Traffic Generation – Introduction

Part 1 of our 21 part Series on Viral Traffic Generation.

Viral Traffic Generation – What is it anyway?

Viral marketing has become an increasingly discussed subject in the past few years. Many bloggers and webmasters are forever discussing the value of tviral marketing techniqueshis technique to drive large amounts of traffic to your website. So, you may be asking yourself; “What is Viral Marketing and how can it help me?” Is it a proven technique which works effectively or just another passing blackhat fad?

In its simplest form, Viral Marketing is a technique which gets others to willing talk about and spread your information for you. People read your information or hear about your latest offering and begin to tell others. The message begins to spread from person to person in this manner like a “virus”. When this occurs, it is referred to as” Going Viral”.

This type of marketing relies mainly on word-of-mouth techniques. Someone sees your information and passes it on to another who does the same. That person tells a few of their friends who tell a few of their friends and so the cycle continues As this goes on, the number of people who hear about your information increases rapidly. The more individuals who read about your information or product, the more traffic you receive.
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Social Bookmarking Traffic – All You Need To Know

Image representing Digg as depicted in CrunchBase
Image via CrunchBase

By Dim Myflos

While trying to create a money-making Internet business, your primary goal should be to optimize your website effectively for search engines. Your products or services are great, you offer the best deals in the market, but people do not know your business exists, so they will not buy from you. Just as a retail store needs to bring in traffic, so too your online business needs to generate as many visitors as possible to your site.

If done properly, this process does not have to take a lot of effort, but will provide you with a bounty of results. Any smart marketer knows there are many ways to go about doing this, however, one of the methods of getting fast results is to use the leverage of online social bookmarking sites. Here are a few tips on how your online business can gain benefits from using social bookmarks…

  • Understand the media and how it functions
  • Develop and follow a proper
  • Create a title that catches the reader’s eye
  • Make your bookmarks title more unique and enticing
  • Your summary is not too wordy and provides an easy read
  • Bookmark your site
  • Bookmark other peoples sites as well
  • You have to balance the two
  • Create several accounts with bookmarking services
  • Take advantage of software applications

This is not hard to do. If you are able to get quality one way back-links and increased targeted traffic from the social bookmarking sites, you will start seeing convertible visitors to your website from both direct and indirect sources. Once these visitors come to your website, all you need to do is convert them to sales.

Understand the media and how it functions

The key to understanding the concept and its use as a marketing tool is understanding the media, how it functions, what needs it serves in the modern world and its background. However, it is important to understand that any business, no matter what level they are at, can use this marketing tool to increase the quality of traffic that visits their site and start down the path to success. You can take the example of the micro-blogging site Twitter, where you post regular updates about what’s happening in your life, and people following you get to read it.

Create a title that catches the reader’s eye

There are a few things that you need to keep in mind to make social bookmarking successful. Your title is a key factor. Remember, you are competing with lots of other information out there, so its important to create a title that catches the reader’s eye. Lots of quality articles sit online without ever being read due to the fact that their titles simply don’t attract readers. When they find the title enticing enough, the readers are forced to look at the whole content. Also, the main idea of the article or the topic is also very important. Your job is not only to get people to your site but to also make them stay. You need the entire article to be full of valuable and useful information.

Bookmark your site

Imagine if you had a following of thousands and you shot out an update about your new product/service, would that make any difference? The results can be astonishing. Of course, not everyone on your list will check out your offer, but even if about 10% of those did click through it, that’s still a high number of people hitting your offer. And it probably didn’t take a lot of time to generate that post. It likely took you less than five minutes. Therefore, just a little bit of time and effort produced wonderful results.

Take advantage of software applications

In addition to this, you can take advantage of software applications that have been designed to improve your marketing campaigns. If you are a member of various social media sites, like Twitter, it can be very difficult to build a following of thousands of people, let alone make regular update posts. For this purpose, there are free applications, as well as applications that can be purchased, that provide assistance for automating postings and developing a greater number of followers. These tools also allow you to automate many other areas that can prove to be helpful, it’s just up to you on how far you can leverage them to get the maximum benefit.

At first glance Internet marketing and social media seem to have nothing in common. However once you start using social media, you will begin to see how much it really can help your marketing efforts. It’s all about balancing these social sites with the right applications to grow your business and be ahead of your competition.

Dim Myflos is an Internet Marketer and SEO specialist. To get valuable information on Internet Business, Affiliate Marketing and SEO please visit: http://dimmyflos.com.

Article Source:  Social Bookmarking Traffic – All You Need To Know

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How To Write Great Articles For Your Article Marketing Campaign

Word of Mouth

Article Marketing is still one of the most effective ways to promote your website at a very low cost. It is one of the few types of marketing which allows you to not only get noticed for specific keywords, but also lets you inform the reader about the specific targeted information surrounding those keywords.

This technique allows the website owner the ability to get their message in many directories to be viewed by millions of individuals and publishers. It also is effective in building backlinks to their site through these directories and the syndication of the articles.

Unlike writing for magazines and newspapers, writing for article marketing applies techniques which require less of an attention span from the reader.

This is a very direct way to drive traffic and rank, but how do you make your articles compelling enough to get noticed?

Unlike writing for magazines and newspapers, writing for article marketing applies techniques which require less of an attention span from the reader. Most articles are written to get a message across quickly and concisely, therefore, the general rule is to keep these types of articles between 350-700 words.

Many readers want to find an answer or resolution to a problem quickly and do not have time to read long winded articles while they are conducting research. It is important to always keep this in mind when writing for article marketing purposes.

It is important to know your target audience and write directly to them.

It is also critical to make the article easy to scan by the reader. Long introductions in this arena will kill your efforts. Your article should give a quick synopsis of the information very early on (usually the first or second sentence). Make good use of bullet points, titles, headings, and the like when creating your articles so that readers can pick out the areas they need quickly.

Stick to the quick facts about the topic and give a brief expansion on each. As an example, if you are writing about dog training, you will want to stick to the issues an owner may face, put them in a tight list, and then offer a quick solution to each (biting, barking, commands, etc). You can use each problem as a heading and then give 1-2 sentences on eradicating the behavior issues.

Though they will be kept short, your article must include persuasive wording and techniques.  Not in a salesy kind of way, more as an informative guide, which brings them through the article with factual information, and then ultimately leads them to an action item (your link).

Including quotes from experts within your article is a very helpful persuasion technique which lends credibility to your article and keeps the reader moving on to seek out more, similar factual information. Reading something which has content verified by an expert in the topic, which can then be confirmed by factual data, will establish certain beliefs among the reader and help you to gain authority.

By targeting a specific audience when you write, you can ensure the visitors that link through to your website will already be seeking out YOUR product or service.

Finally, it is important to know your target audience and write directly to them. Think of the individual who may be seeking out information on this topic. What questions would they have? What problems do they need solved? Would they need a quick solution or a more detailed brief?  And remember, not everyone will be interested in your particular article, but that’s ok. You only need to attract YOUR target audience. Afterall, the end goal is to get them back to your site to read about your services or products.

You want them seeking whatever it is you are selling before they ever reach your page. By targeting a specific audience when you write, you can ensure the visitors that link through to your website will already be seeking out YOUR product or service.

When writing articles for directories your target audience should always be your potential customers and publishers or webmasters who may be looking to put your particular article on their website. That’s it.

Writing great articles for the purpose of article marketing is not difficult once you understand the general principals here. If you are going to outsource your writing services, just make sure your content writer is well versed in them as well. It will prove for a very effective article marketing campaign.

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Generating Website Traffic – Viral Marketing Techniques Can Build Traffic

Viral Marketing Techniques

This is going to be the last article in the Generating Website Traffic series.

Please also be sure to read the first two articles in this series, The Power of Inbound Links and Consistent, Quality Content, to learn even more ways to drive traffic to your site.

In this last segment we are going to examine Viral Marketing Techniques that you can use for traffic generation.

One of the most valuable means of creating traffic flow to your site with little input from you is viral marketing. With it, you are able to send a marketing message to select recipients, who can then pass the message along to other individuals. This type of marketing is simple and cost-efficient, making it suitable to almost any budget.

When your products are high quality, your message is conveyed to a large number of individuals.

Online marketers have a desire to introduce excellent products and/or services to their own customers. For that reason, the more appeal your products/services hold, the faster you will spread your marketing message. This creates very high traffic to your site.

To launch your viral marketing crusade, create e-books, articles, and/or reports and send them to specific recipients without charge. This simply encompasses designing a product/tool, passing it on, and then allowing someone else to carry it on more, so any online marketer can do it.

Prime illustrations of viral marketing:

Present good quality products and/or tools that present your best marketing message. Create reports and e-books that are researched well and be sure to include your URL on each one. Most people enjoy receiving e-books and reports without charge. They should offer excellent information on your subject so that those who read them will want to visit your site. Those that enjoy what you’ve sent will redistribute the material, resulting in more traffic flow in addition to heightened product or business marketing. You can also offer a free service or product on your web site that spreads your message to an increasing number of people who hear about it. Send out news releases concerning the free service or product available on your site. This in turn will generate huge volumes of traffic to your website.

It can also be beneficial to create an affiliate program that offers links to your service or product. If you are able to afford them, offer financial incentives for those sites that are willing to pass on your unique marketing message to others. Allow Internet marketers to distribute your URL on their own lists by adding something such as a “recommend” or “refer” option on the site. You can generate tremendous traffic with an affiliate program promoting your site.

Make use of traffic-exchange programs to exchange site links with Internet marketers like you. Adding your site’s link to another website allows those who are interested to bookmark your site, or pass it along to others who might be interested in your subject material or product.

Create superior articles and request that webmasters post them without charge as site content.   If you are (or consider yourself to be) and expert in your field, create a report about that field and post it as free content on related sites, being certain to add your URL to the report. Distribute your best quality articles on sites that allow you to retain the reprinting rights, and more directories, e-zines, and newsletters with publish them, including your author resource box and company URL. In this manner, the URL is trafficked all across the web, generating a massive flow of traffic to your site.

Maximize your viral marketing power and you will spread your message over the web and generate massive traffic quantities to your site.

More Traffic To Ya!

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