Mobile messaging has increased significantly over the past years, and this has opened up an excellent opportunity for digital mobile marketing and mobile communication. Today, many folks in the USA use mobile to communicate with their family and friends, but the selection of mobile messengers is different across the board. From Facebook Messenger to Viber, different folks use different communication applications, and the choice of these applications and messengers mainly depends on one’s preferences and choices.
There are those individuals who have a great liking for Telegram, and those who prefer Google Hangouts to reach out to other people. All in all, the baseline here is that mobile communication is dominant across the USA, and this is a boon for the digital marketing industry.
Facebook Messenger
Facebook Messenger is the messaging platform and application for Facebook, a social network that has over 2 billion active users monthly across the globe. Facebook Messenger is a standalone application, and many people prefer it because it is an efficient way of communication. It has over 100 million users in the USA, making it the most popular mobile messenger regarding usage and adoption.
Unlike other mobile messengers that rely on talk time or mobile airtime, Facebook Messenger relies on Data and an internet connection to transmit messages. Digital marketers out there are taking advantage of Facebook Messenger to promote their products and services since this messaging platform allows for seamless sharing of content across a vast populace.
Snapchat
Like Facebook Messenger, Snapchat is an application that allows multimedia messaging over the internet. With a population of 53.28 million people using Snapchat in the USA, the messaging platform is only rivaled by Facebook Messenger but still tops in popularity in the mobile messaging area.
Snapchat allows users to talk with friends and have a glimpse into what is happening around the globe. Other people use Snapchat to get news on unfolding events and happenings in their areas and across the world – thanks to the ability to share photos with other people with just a reliable internet connection and a smartphone. Digital marketing has not been left out on this front, and many marketers out there are leveraging on the platform to advertise and promote their brands, products, and services to people.
WhatsApp is owned by Facebook, which is the same company that is behind Facebook Messenger. Though WhatsApp is available on the web, most individuals prefer using it on their mobile devices, and a good number of individuals in the USA are using WhatsApp on their mobile devices. WhatsApp boasts a 19.27 million user strong audience across the USA, and this number is only set to get better in the years to come.
With regards to marketing, the ability of individuals to share text, images, videos, documents via the platform even makes it more convenient for marketers to extend their media content strategies to the platform. Over and above, digital marketers are using the platform maximally to promote their products, since multimedia messages can go viral very fast on the platform.
Google Hangouts
Google Hangouts is Google’s communication platform that allows for Voice over IP, messaging, Short Message Service and Video chat. Google Hangouts enriches its communication experience by enabling users to embed photos and emojis when communicating, as well as forming groups for video calls. Group conversations are also possible, and with the usage of 14.35 million people, the platform is a credible force worth to be reckoned with in the mobile messaging space.
What’s more, Google Hangouts has invested robust infrastructure in video conferencing and live streams, and this is an opportunity that marketers can leverage on to get the word out about their products and services.
In summary, mobile messaging has gained traction in the recent past, thanks to the broad adoption of the smartphone, and the ease of accessing the internet. This is equally a boon for the marketing community since marketers can harness these applications and platforms to advance their marketing strategies.